Thursday, September 16, 2010

Gateway Bank of China has become the odds

June 17 got the news, the U.S. third-largest computer maker Gateway has been finalized in August this year, plans to enter the China market, also plans to open an office in Beijing has put on the agenda. Can be expected, the Digital Gateway was selected as the only designated agent regarding the mainland of China is bound to its general information products division increased the turnover, while the head of Chen Liang's tight-lipped face the fire, but the language of his excitement. He said the company is setting up teams to develop future cooperation with the Gateway program.

Although Gateway in the United States known, but the Chinese user awareness of this brand is very low. The only reason is, before this old PC companies pay little attention to the Chinese market, especially in its competitors - Dell and Hewlett-Packard China, contrasting with more obvious enthusiasm.

Variety Gateway

Although the number of users do not understand this company, Gateway in the United States is undoubtedly a legend. In 1985, founder Ted Waitt with 10,000 U.S. dollars of bank loans in their own ranch, founded the company. The frail and severely stuttering child who dropped out from college or even twice. But, with the tenacity of will and insight, from the birth of the day, this company doing well. Waitt keen to capture the PC, the trend will soon become a commodity, he decided to price products below the competition, and the focus of this decision as a business started, "encircling the cities" of the campaign, so very early into the Fortune 500.

In fact, Gateway's marketing concept is not complicated - abandoned the broker, through telephone sales, direct to consumers and businesses. This order picking based on the quasi-direct model risk is very small, the effect is amazing. Gateway was gradually opened in the United States more than 400 stores over the whole of the United States. According to market research firm IDC data provided shows that the third-largest U.S. computer maker the first quarter of this year in the U.S. market share of 7.2%.

However, this Gateway to China to trade will be anxious not merely to the Chinese PC market, many people who care about Gateway was worried. For a long time, the company has remained in a "stable" of losing money. In the face of losses, Gateway is the most willing to try new strategies and business model - it's strategy to change almost every year - first opened in 1996, Gateway stores nationwide, and in 1998 launched the Internet access service, and the headquarters moved to California in 2002, it began selling a brand of consumer electronics products, in 2004 and another computer company called eMachines merger. EMachines made at low cost computer market is very hot, so named after the merger Waitt, president of the company as Gateway CEO Wayne Inouye, I hope his defeating. However, consecutive losses and stock prices fell, Wayne Inouye could not escape from destiny. Even today, its Chief Financial Officer John Goldsberry still said in an interview: "Achieving profitability is our topic of discussion."


鈥滅槮鈥濋獑椹煎す缂濈敓瀛?br />
涓嶈繃锛岃櫧鐒朵簭鎹熶簡寰堥暱涓?鏃堕棿锛岃繖骞朵笉绛変簬璇碐ateway姝e湪璧板悜娌¤惤銆傚畠渚濈劧绋冲仴鍦板崰棰嗙潃甯傚満浠介瀛e啗鐨勫疂搴с?鑰屼笖锛屽湪涓嶄箙涔嬪墠璋冪爺鏈烘瀯TBR(Technology Business Research)鐨勩?浼佷笟IT璐拱琛屼负鍜屾秷璐硅?婊℃剰璋冩煡鐮旂┒銆嬩腑锛屽湪鍙板紡鐢佃剳鏂归潰锛孏ateway鍦?006骞寸涓夈?鍥涘搴︿竴鐩存帓鍦ㄦ棣栥?

姣嬪焊缃枒锛屽敖绠′簭鎹燂紝Gateway渚濈劧鏈夐獑椹肩殑浣撶Н鍜屽疄鍔涖?鍥犳浠栦滑杩欐瀵逛腑鍥藉競鍦虹殑杩涘啗浠ゅ緢澶氫汉蹇冩儏澶嶆潅銆備竴鐩翠互鏉ワ紝鍗庡皵琛楁柟闈㈤兘鎬?姳鐫?竴绉嶆槑纭殑鎬佸害锛氳杽鍒╃殑涓浗PC甯傚満瀹逛笉涓嬪ぇ閲忓法澶寸殑鍏辩敓銆傝繖涓?鐐瑰湪IBM閫?嚭PC涓氬姟鍚庢洿鍔犱护浜轰俊鏈嶃?鐩墠锛屽浗鍐呯殑PC甯傚満宸茬粡琚湰鍦熺殑鑱旀兂銆佹柟姝c?鍚屾柟鍙婂浗澶栫殑鎴村皵銆佹儬鏅尋寰楁弧婊″綋褰擄紝寰堝鍘傚晢涓汉PC鐨勯攢閲忎竴鐩村湪浣犳鎴戞椿鐨勫叏鐞冪數鑴戜环鏍兼垬涓笉鏂笅婊戙?鍦ㄥ姝ゆ縺鐑堢殑甯傚満绔炰簤涓紝澶存埓鈥滅編鍥界涓夆?闂寒鑺卞啝鐨凣ateway鍙堟潵鍚屽厛鍓嶈繘鍏ヤ腑鍥藉競鍦虹殑绔炰簤瀵规墜鎶㈠競鍦猴紝鍔垮繀浠や笉灏戝巶鍟嗘劅鍙楀埌濞佽儊銆?br />
鍙堜竴涓法澶磋繘鏉ワ紝鏈潵璋佷細鐣欏畧锛岃皝鍙堜細鍑哄眬锛?Let us wait and see.


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